“Insa” is the Korean word for “greeting.” It reflects both Hyeok's heritage and her approach to public affairs, community relations and organizational development, which is that meaningful relationships matter and should be nurtured.
Every relationship starts with an introduction or greeting, and with her diverse background working both in and outside of government in Seattle and Washington State, Hyeok has built up a strong network of relationships in politics, the nonprofit sector, philanthropy, and business. Building these relationships has taught her many important lessons about what motivates people and how those motivations influence systems.